Howdy folks! We are back with another post that packs a punch. This is something you really need to know: Cart Abandonment. It’s every e-commerce store owner’s nightmare. Every time somebody abandons a cart on your store, it’s like going through a break-up. A depressing break-up with your potential customer.However, we have some ideas up our sleeve that can help you reduce this behavior among customers. But before that, you need to understand why your visitors are adding items to their carts and then never go through with the purchase.
Back with another edition of E-commerce Discovery series (YAY to that!). This time, we have Marks & Spencer going under the lens. Marks & Spencer is one of the oldest and most popular big box fashion retailers in the UK. The have branched out into so many categories, that it is interesting to see how they perform similarly online. They have one hefty e-commerce website and here’s our take on it.
Today we found an interesting e-commerce website: Twelve Saturdays (oh man, just almost forgot the spelling of 12!) and it was a pretty little analysis we conducted on that. Here’s the low down:
To have an e-commerce store or not to have one, now that is the question! Now since you are not Hamlet and neither a teenage girl holding a daisy, playing “he-loves-me, he-loves-me-not”, you need real justifications to have your own e-commerce store. You have already decided that selling online works. But you are confounded with the options you have. This, against a backdrop of selling on Facebook, Etsy or other online marketplaces. Tough nut to crack? Let me do it for you.
Designing a website can be an exhilarating experience and i learnt as much when involved in the re-design of an online boutique’s e-store. There are a few things I learnt and wanted to share with you all.It might be useful whenever you decide to launch your own online store.
If you want to have a winning website for fashion e-commerce, you cannot not have these elements in your website. So let’s dive right in.The most important features of a fashion e-commerce website are: