Time, time, time! One factor which we all seem to have very less of and can’t get enough of.. Marketers use the time factor to increase sales by creating a (false?) sense of urgency. Now, don’t go raising your eye-brows at marketers! They use time-sensitive strategies to up the fun quotient as well as the brand value for the fashion label they are working for. So if you are a small fashion business or own a fashion boutique/web-store, here’s a low down on some of the most effective time-sensitive marketing tactics that will get your customers counting every minute they have before they get hands on your products!