Well, welcome if you clicked your way through this post title on a Fashion Marketing Blog! It’s only uncommon to hear of SMX conferences in the fashion circles. But since this IS an e-marketing blog too, I cannot not have posted about this. Especially since I was there in New York on 30th September. And also because Javits Centre is just a few blocks away from Fashion Avenue and the Garment District of New York (which is again a few blocks from Times Square). Hard to miss this!
For those of you unfamiliar with SMX, it is short for Search Marketing Expo. SMX is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and Digital Marketing Depot. Search Engine marketing is about using strategies to get yourself visible on search engines and reach more customers via search engines. So beginners to experts in search engine tactics, all gather at this conference for highly informative sessions. Moreover, it gives you the latest updates on stuff happening in the search engine world and that too from the who’s who of the Digital Marketing industry.
Now if you are a business, fashion or not, search engine marketing should definitely matter to you. If you want to get found, you have to have one ear open to what Google, Bing and Yahoo are upto and the other ear to what your competitors are doing there. Which means, you need to know of any updates or algorithm change in search engines which could affect your rankings there, new tools used by your competitors to get in front of potential customers and also about how media are converging and how you can strategize uniquely around that. And for that, I don’t mean you go all the way to attend these conferences (I know you have a business to manage!), but you definitely need to bookmark some websites and blogs to stay up-to-date.