To have an e-commerce store or not to have one, now that is the question! Now since you are not Hamlet and neither a teenage girl holding a daisy, playing “he-loves-me, he-loves-me-not”, you need real justifications to have your own e-commerce store. You have already decided that selling online works. But you are confounded with the options you have. This, against a backdrop of selling on Facebook, Etsy or other online marketplaces. Tough nut to crack? Let me do it for you.