This week we are crushing over Tori Praver’s shoot for Freepeople’s party wear. She models the boho clothes with maximum sass and is ready to party like the free people! Freepeople is known for two major things- boho and freedom. If that represents your life, then Freepeople is the brand for you. If they have made you believe that living free and like a gypsy is the ultimate luxury in life, then all credit goes to their impeccable photography. Every photo is done with precision, where in the style is given more emphasis than the model or background. Clothes then get a life and meaning through the photographs.
Then it came as no surprise that their recent lookbook for party wear was anything but “partying”. No glitz, no bling. The entire range of party wear is shot close up, and has all of us lusting after those pieces. But as a fashion business yourself, here are some observations about these beckoning photographs that meets the eye on a closer look.