Press is the indisputable force in driving Fashion purchase decisions as well as the power to skyrocket a designer to fame. The opportunities that press coverage can kindle are boundless. Press coverage can not only sway buyer decisions and drive brand awareness, press coverage can attract potential investors. There’s nothing scary or snobbish about approaching and being covered by the press. But in order to get that press coverage, you need to have a well thought out strategy and not to mention, be ready to put in some hard work. Here are 4 Steps to help you secure good solid PR-
Yeah, so we’ve heard all about building our boutique’s brand and how important it is and yada yada. When it actually comes down to sitting and “building” the brand, we feel stumped. Brand building is as laborious as it is a fun process. It’s how easy or difficult you make it to be. But betchya, without a brand, you ain’t going nowhere in your business. So here I have 5 different tools(online/software) that come in handy in carving out that perfect image of your business to your audience.