Own an e-commerce store? Then you already might know the essence of stunning photographs; it can work wonders for your business. Many e-store owners think that customers will forgive them for unprofessional photographs because product quality is good. But to the uninitiated shopper, photographs are the first cue into your offering. And first impressions are the most important.
Therefore, for people who can’t afford a professional photographer and are on a tight budget, we offer some tips below to snap impactful product photos and leave a lasting first impression on your visitors.
Continue reading “DIY Product Photography For E-Commerce”
Free People’s Party Wear modeled by Tori Praver.
This week we are crushing over Tori Praver’s shoot for Freepeople’s party wear. She models the boho clothes with maximum sass and is ready to party like the free people! Freepeople is known for two major things- boho and freedom. If that represents your life, then Freepeople is the brand for you. If they have made you believe that living free and like a gypsy is the ultimate luxury in life, then all credit goes to their impeccable photography. Every photo is done with precision, where in the style is given more emphasis than the model or background. Clothes then get a life and meaning through the photographs.
Then it came as no surprise that their recent lookbook for party wear was anything but “partying”. No glitz, no bling. The entire range of party wear is shot close up, and has all of us lusting after those pieces. But as a fashion business yourself, here are some observations about these beckoning photographs that meets the eye on a closer look.
Continue reading “Fashion Photography Finds: #3- Bohemian Chic”
It’s been a long time that we had some UI/UX design inspiration, hasn’t it? That’s why when we came across the website of Soludos, we thought we should share it with you immediately. This time we have found a nearly perfect website, and very current in the design trends. Clean,sharp and uncluttered is their design mantra, and they’ve made superb use of white space and subdued colours. Oh, what you wouldn’t do to have such an awesome design team! (*cough cough*, there’s still GLAMAFONE!). So why is Soludos’s website so right in all its UI/UX front? Let’s take a look.
Continue reading “E-Commerce Yay or Nay Discovery Series: #3- Soludos”
A month ago, Marni came out with its debut ad campaign for its FW15 collection. Photographed by Jackie Nickerson, the images are far from your typical fare with model Marte Mei Van Haaster posing faceless. Creative director Conseuelo Castiglioni says about the images, “What we wanted was to create beautiful yet strong images that stand alone…Each one having an impact of its own without the others.”
Continue reading “Fashion Photography Finds: #2- The Essence of Faceless Photography”
A designer is never complete without her collection’s lookbook. To the layman, what appears to be simply photographs of clothing and models, is way more than that. Lookbooks are important to a designer’s branding. It will work harder for her than any other marketing material. It can be the sole reason why a designer will make it to the pages of Vogue and ELLE or to high-end retailer boutiques. Did you know Net-a-porter rejects more brands than it accepts to showcase on its e-commerce portal? Lookbooks can take your brand up in no time if done right. Before we dive in to the benefits, let’s go over what a Lookbook should really consist of.
Continue reading “The Real Benefits of Using Lookbooks on your E-commerce website.”
Photography makes Fashion what it is. It takes you to another world, educates you, connects with you emotionally and puts fashion (read clothes and accessories) in a new perspective.
We came across these simply striking photographs which effortlessly captures the floral trend of the season.
Take for example this photo by Fredrico Martins for Vogue Portugal, the June’15 issue. He is able to complement the ultra glam with a dash of floral only because of carefully planned execution of the photo-shoot team. Colourful make-up is used here, and they are only enhanced by the real flowers . Nothing really looks out of place. The clothes easily blend in and yet stand out to call for attention.
Another couple of photos that we are really lusting after are those by JUCO for WWD. More than the photography, the set is impressive! Such luscious colours are blending in with each other so perfectly. Model Leela is doing a great job lending a mood to these photographs.
That’s some great inspiration for this week if you are planning on doing anything with florals for your fashion brand. Working with so many colours need not be so difficult after all. You can literally say anything with the help of a photograph, so do make maximum use of it on all your digital platforms.
Fashion Photography Finds is a series of posts which higlights some great pictures clicked by renowned photographers worldwide to serve up some inspiration for your next fashion shoot. GLAMAFONE is totally obsessed with Fashion photo-shoot conceptualization, so give us a shout out if you need any help! More at www.glamafone.com.