Offline Marketing Isn’t Dead Yet – 3 Ways To Boost Business Offline

OFFLINE MARKETING SIN_T DEAD YET.

We have already seen the many number of ways we can bring traffic to our online stores and even answered the question whether to have a web-store or not in the first place. While all indicators point to the importance of having an online presence (hello?it’s 2016, how can we not be online?) the numerous benefits of still conducting offline marketing activities isn’t lost just yet. For instance, the recent women’s entrepreneurship networking event we attended. A sole event can make you build DEEP relationships with many people at once. Because, as humans, we still value face-to-face meetings (or do we?). At least we believe so, and that’s why we present 3 proven ways to start increasing business offline.

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3 Ways Joint Collaborations can Boost your E-commerce Sales

 

3 ways to boost ecommerce sales

Yup, we’re back after a long hiatus! GLAMAFONE has been working on a very interesting project and all of us here are very passionate about it! But before we disclose it in the coming days, we have another interesting topic to discuss about.

Joint collaborations – this is not a new term nor a new concept. But many people feign ignorance of this ever effective marketing tactic. Today, we want to put aside all those fears and enthuse you to the idea of collaborating with other businesses to propel your own business forward.

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Fashion Photography Finds: #3- Bohemian Chic

freepeople_partywear

Free People’s Party Wear modeled by Tori Praver.

This week we are crushing over Tori Praver’s shoot for Freepeople’s party wear. She models the boho clothes with maximum sass and is ready to party like the free people! Freepeople is known for two major things- boho and freedom. If that represents your life, then Freepeople is the brand for you. If they have made you believe that living free and like a gypsy is the ultimate luxury in life, then all credit goes to their impeccable photography. Every photo is done with precision, where in the style is given more emphasis than the model or background. Clothes then get a life and meaning through the photographs.

Then it came as no surprise that their recent lookbook for party wear was anything but “partying”. No glitz, no bling. The entire range of party wear is shot close up, and has all of us lusting after those pieces. But as a fashion business yourself, here are some observations about these beckoning photographs that meets the eye on a closer look.

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What Customers are expecting in your e-Newsletter

Newsletter.jpgTime and again, e-Newsletters have come out on the top of the most effective marketing strategies. Therefore, it is imperative to craft effective newsletters because it can seriously boost your business. You can spend all day and week on Social media trying to convince people to buy from you; but you know how painful that is. E-mail newsletters on the other hand have a clear and direct communication path with your loyal customer- didn’t they themselves sign up for your newsletter and give you permission to send them promotional content?!

Now that you get the idea, still a lot of people misuse newsletter marketing. They blast only promotional e-mails to their list and see unsubscribe levels spike. And then they wonder ‘why’? (isn’t e-mailing marketing supposed to be the best marketing strategy *scratch head*). Well, of course, you are not like those marketers and you very well know what content to put in your e-newsletters. Well, here’s a short bullet list to inspire you to cook up something exciting for your audience in your next e-mail blast!

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10 Tips to Drive More Sales Using Social Media

10 tips to drive more sales using social media

We know we’re not the only ones telling you that social media is good for your business. You hear it everywhere, and now you are just saying, STOP! Then why this post? Well, for those who have tried social media and given up, here’s a checklist that could get you back into the game. Try the strategies listed below, after a lot of research on your audience, and you will surely strike a chord with them with your social media efforts.

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Fashion Photography Finds: #2- The Essence of Faceless Photography

A month ago, Marni came out with its debut ad campaign for its FW15 collection. Photographed by Jackie Nickerson, the images are far from your typical fare with model Marte Mei Van Haaster posing faceless. Creative director Conseuelo Castiglioni says about the images, “What we wanted was to create beautiful yet strong images that stand alone…Each one having an impact of its own without the others.”

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Should Fashion Businesses Blog?

SHOULD FASHION BUSINESSES BLOG_

If there has been anything more disrupting on the Internet than the World Wide Web itself, then it has to be Blogging. Being able to record endlessly into the pages of the Internet has spawned many authoritative figures and mini-celebrities. Nothing comes close to freedom of speech than a blog. And Fashion Blogs are a different league altogether. Fashion Blogs are more than blogs; they are self-thriving businesses & lifestyle habits for many. Usually fashion blogs are limited to fashionable individuals who take to the web to express their flair for style and eye for trends. However, now the question arises, should you blog as a fashion business?

The answer is Yes and simply because the fashion industry is no exception to the blogging rule than any other industry. In fact, there is a greater need for fashion businesses to be the face of fashion and it’s best done by blogging. If it weren’t that important, Dior or Tadashi Shoji wouldn’t be blogging right now. They call it by different names and may be posting less than 500 words per day, but they still do it. They are taking the magazine experience over to digital. But really, even if these biggies didn’t blog, here are 5 reasons you should:

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4 Steps to Securing Good Solid PR

4 STEPS TO SECURE GOOD SOLID PR

Press is the indisputable force in driving Fashion purchase decisions as well as the power to skyrocket a designer to fame. The opportunities that press coverage can kindle are boundless. Press coverage can not only sway buyer decisions and drive brand awareness, press coverage can attract potential investors. There’s nothing scary or snobbish about approaching and being covered by the press. But in order to get that press coverage, you need to have a well thought out strategy and not to mention, be ready to put in some hard work. Here are 4 Steps to help you secure good solid PR-

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Fashion Photography Finds: #1- Capturing the Floral Trend

Impressive_photo_collage

Fashion Photography

 

Photography makes Fashion what it is. It takes you to another world, educates you, connects with you emotionally and puts fashion (read clothes and accessories) in a new perspective.

We came across these simply striking photographs which effortlessly captures the floral trend of the season.

Take for example this photo by Fredrico Martins for Vogue Portugal, the June’15 issue. He is able to complement the ultra glam with a dash of floral only because of carefully planned execution of the photo-shoot team. Colourful make-up is used here, and they are only enhanced by the real flowers  . Nothing really looks out of place. The clothes easily blend in and yet stand out to call for attention.

vogue_photo                                                vogue_photo1

Another couple of photos that we are really lusting after are those by JUCO for WWD. More than the photography, the set is impressive! Such luscious colours are blending in with each other so perfectly. Model Leela is doing a great job lending a mood to these photographs.

impressivephoto_3                                                          impressivephoto_2

That’s some great inspiration for this week if you are planning on doing anything with florals for your fashion brand. Working with so many colours need not be so difficult after all. You can literally say anything with the help of a photograph, so do make maximum use of it on all your digital platforms.

Fashion Photography Finds is a series of posts which higlights some great pictures clicked by renowned photographers worldwide to serve up some inspiration for your next fashion shoot. GLAMAFONE is totally obsessed with Fashion photo-shoot conceptualization, so give us a shout out if you need any help!  More at www.glamafone.com.