What Customers are expecting in your e-Newsletter

Newsletter.jpgTime and again, e-Newsletters have come out on the top of the most effective marketing strategies. Therefore, it is imperative to craft effective newsletters because it can seriously boost your business. You can spend all day and week on Social media trying to convince people to buy from you; but you know how painful that is. E-mail newsletters on the other hand have a clear and direct communication path with your loyal customer- didn’t they themselves sign up for your newsletter and give you permission to send them promotional content?!

Now that you get the idea, still a lot of people misuse newsletter marketing. They blast only promotional e-mails to their list and see unsubscribe levels spike. And then they wonder ‘why’? (isn’t e-mailing marketing supposed to be the best marketing strategy *scratch head*). Well, of course, you are not like those marketers and you very well know what content to put in your e-newsletters. Well, here’s a short bullet list to inspire you to cook up something exciting for your audience in your next e-mail blast!

Continue reading “What Customers are expecting in your e-Newsletter”

How To Decrease Cart Abandonment Rate : 7 Proven Ideas

How To Decrease Cart Abandonment Rate

Howdy folks! We are back with another post that packs a punch. This is something you really need to know: Cart Abandonment. It’s every e-commerce store owner’s nightmare. Every time somebody abandons a cart on your store, it’s like going through a break-up. A depressing break-up with your potential customer.However, we have some ideas up our sleeve that can help you reduce this behavior among customers. But before that, you need to understand why your visitors are adding items to their carts and then never go through with the purchase.

Continue reading “How To Decrease Cart Abandonment Rate : 7 Proven Ideas”

10 Email Marketing Providers You Need to Know Of

Let’s admit it. There’s so much brouhaha about e-mail marketing now-a-days, it’s definitely hard to ignore it. It feels like, if we do not get on the e-mail marketing bandwagon, we are going to lose out. So it could be. There are two important reasons why you should incorporate e-mail marketing into your overall strategy, which I will just mention. It is more important, though, to know how to go about it and is the ultimate goal of this post- to help you kickstart e-mail marketing as easy as one-two-three!

Continue reading “10 Email Marketing Providers You Need to Know Of”