SEO 101 for E-commerce.

SEO 101

Search Engine Optimization – it’s 2016 and whoever you are, wherever you are, have heard this term. SEO is the most dreaded word for small business owners who depend on their websites to get them business. We have all read blog after blog trying to decipher SEO, but it really is something we have to get our hands dirty doing and can be tough. You already know what you need to be doing, have done most of it, but are barely seeing results. We don’t want to burden you with another blog post telling you what you’re doing wrong or what you should be doing, but rather motivate you to continue doing whatever you are doing and use this as a mini-checklist for that. We also hope that article will plug any gaps in your knowledge about SEO. So let’s dive right in.

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What Customers are expecting in your e-Newsletter

Newsletter.jpgTime and again, e-Newsletters have come out on the top of the most effective marketing strategies. Therefore, it is imperative to craft effective newsletters because it can seriously boost your business. You can spend all day and week on Social media trying to convince people to buy from you; but you know how painful that is. E-mail newsletters on the other hand have a clear and direct communication path with your loyal customer- didn’t they themselves sign up for your newsletter and give you permission to send them promotional content?!

Now that you get the idea, still a lot of people misuse newsletter marketing. They blast only promotional e-mails to their list and see unsubscribe levels spike. And then they wonder ‘why’? (isn’t e-mailing marketing supposed to be the best marketing strategy *scratch head*). Well, of course, you are not like those marketers and you very well know what content to put in your e-newsletters. Well, here’s a short bullet list to inspire you to cook up something exciting for your audience in your next e-mail blast!

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E-Commerce Yay or Nay Discovery Series: #3- Soludos

YAYorNAY-Soludos

It’s been a long time that we had some UI/UX design inspiration, hasn’t it? That’s why when we came across the website of Soludos, we thought we should share it with you immediately. This time we have found a nearly perfect website, and very current in the design trends. Clean,sharp and uncluttered is their design mantra, and they’ve made superb use of white space and subdued colours. Oh, what you wouldn’t do to have such an awesome design team! (*cough cough*, there’s still GLAMAFONE!). So why is Soludos’s website so right in all its UI/UX front? Let’s take a look.

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10 Tips to Drive More Sales Using Social Media

10 tips to drive more sales using social media

We know we’re not the only ones telling you that social media is good for your business. You hear it everywhere, and now you are just saying, STOP! Then why this post? Well, for those who have tried social media and given up, here’s a checklist that could get you back into the game. Try the strategies listed below, after a lot of research on your audience, and you will surely strike a chord with them with your social media efforts.

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How to Reward your Most Loyal Customers

Loyalty Programs are not a new thing. It works and customers love it! In all probability, even you are art f some Loyalty program. rewarding your customers for being loyal to you, buying from you consistently without going over to your competitor is a very healthy sigh for your business. So is there any way to repeat this behaviour among all your customers? Simple answer: Yes. Easy answer: None. It takes work! But fret not, for we have several ways you can initiate loyalty programs, and once nurtured, will yield good results for your business. So let’s get started.

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How To Decrease Cart Abandonment Rate : 7 Proven Ideas

How To Decrease Cart Abandonment Rate

Howdy folks! We are back with another post that packs a punch. This is something you really need to know: Cart Abandonment. It’s every e-commerce store owner’s nightmare. Every time somebody abandons a cart on your store, it’s like going through a break-up. A depressing break-up with your potential customer.However, we have some ideas up our sleeve that can help you reduce this behavior among customers. But before that, you need to understand why your visitors are adding items to their carts and then never go through with the purchase.

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E-Commerce Yay or Nay Discovery Series: #2- Marks and Spencer

E-Commerce Discovery Series #2

Back with another edition of E-commerce Discovery series (YAY to that!). This time, we have Marks & Spencer going under the lens. Marks & Spencer is one of the oldest and most popular big box fashion retailers in the UK. The have branched out into so many categories, that it is interesting to see how they perform similarly online. They have one hefty e-commerce website and here’s our take on it.

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9 Web Apps That Will Boost Traffic To Your Online Store

9 Web Apps That Will Boost Traffic To

The below mentioned tools are a mix of free and paid apps. I do not rank them by any means and the listing is random. Most of all apps have a free trial period, so do take advantage of that!  The free apps of course come with the company branding and you have to opt for a paid plan if you want white labeling facilities. On this list, #4, #8 & #9 are my favourites! Go through this entire list and do comment which one was your favourite. Click on any of the titles below to be re-directed to the app’s official website.

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To Own a Web-Store or Not?

loves_me

“he-loves-me, he-loves-me-not”

To have an e-commerce store or not to have one, now that is the question! Now since you are not Hamlet and neither a teenage girl holding a daisy, playing “he-loves-me, he-loves-me-not”, you need real justifications to have your own e-commerce store. You have already decided that selling online works. But you are confounded with the options you have. This, against a backdrop of selling on Facebook, Etsy or other online marketplaces. Tough nut to crack? Let me do it for you.

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