Today we found an interesting e-commerce website: Twelve Saturdays (oh man, just almost forgot the spelling of 12!) and it was a pretty little analysis we conducted on that. Here’s the low down:
Designing a website can be an exhilarating experience and i learnt as much when involved in the re-design of an online boutique’s e-store. There are a few things I learnt and wanted to share with you all.It might be useful whenever you decide to launch your own online store.
If you want to have a winning website for fashion e-commerce, you cannot not have these elements in your website. So let’s dive right in.The most important features of a fashion e-commerce website are:
Yeah, so we’ve heard all about building our boutique’s brand and how important it is and yada yada. When it actually comes down to sitting and “building” the brand, we feel stumped. Brand building is as laborious as it is a fun process. It’s how easy or difficult you make it to be. But betchya, without a brand, you ain’t going nowhere in your business. So here I have 5 different tools(online/software) that come in handy in carving out that perfect image of your business to your audience.
Let’s admit it. There’s so much brouhaha about e-mail marketing now-a-days, it’s definitely hard to ignore it. It feels like, if we do not get on the e-mail marketing bandwagon, we are going to lose out. So it could be. There are two important reasons why you should incorporate e-mail marketing into your overall strategy, which I will just mention. It is more important, though, to know how to go about it and is the ultimate goal of this post- to help you kickstart e-mail marketing as easy as one-two-three!
Well, welcome if you clicked your way through this post title on a Fashion Marketing Blog! It’s only uncommon to hear of SMX conferences in the fashion circles. But since this IS an e-marketing blog too, I cannot not have posted about this. Especially since I was there in New York on 30th September. And also because Javits Centre is just a few blocks away from Fashion Avenue and the Garment District of New York (which is again a few blocks from Times Square). Hard to miss this!
For those of you unfamiliar with SMX, it is short for Search Marketing Expo. SMX is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and Digital Marketing Depot. Search Engine marketing is about using strategies to get yourself visible on search engines and reach more customers via search engines. So beginners to experts in search engine tactics, all gather at this conference for highly informative sessions. Moreover, it gives you the latest updates on stuff happening in the search engine world and that too from the who’s who of the Digital Marketing industry.
Now if you are a business, fashion or not, search engine marketing should definitely matter to you. If you want to get found, you have to have one ear open to what Google, Bing and Yahoo are upto and the other ear to what your competitors are doing there. Which means, you need to know of any updates or algorithm change in search engines which could affect your rankings there, new tools used by your competitors to get in front of potential customers and also about how media are converging and how you can strategize uniquely around that. And for that, I don’t mean you go all the way to attend these conferences (I know you have a business to manage!), but you definitely need to bookmark some websites and blogs to stay up-to-date.