Offline Marketing Isn’t Dead Yet – 3 Ways To Boost Business Offline

OFFLINE MARKETING SIN_T DEAD YET.

We have already seen the many number of ways we can bring traffic to our online stores and even answered the question whether to have a web-store or not in the first place. While all indicators point to the importance of having an online presence (hello?it’s 2016, how can we not be online?) the numerous benefits of still conducting offline marketing activities isn’t lost just yet. For instance, the recent women’s entrepreneurship networking event we attended. A sole event can make you build DEEP relationships with many people at once. Because, as humans, we still value face-to-face meetings (or do we?). At least we believe so, and that’s why we present 3 proven ways to start increasing business offline.

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DIY Product Photography For E-Commerce

DIY PRODUCT PHOTOGRAPHY

Own an e-commerce store? Then you already might know the essence of stunning photographs; it can work wonders for your business. Many e-store owners think that customers will forgive them for unprofessional photographs because product quality is good. But to the uninitiated shopper, photographs are the first cue into your offering. And first impressions are the most important.

Therefore, for people who can’t afford a professional photographer and are on a tight budget, we offer some tips below to snap impactful product photos and leave a lasting first impression on your visitors.

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E-Commerce Yay or Nay Discovery Series: #3- Soludos

YAYorNAY-Soludos

It’s been a long time that we had some UI/UX design inspiration, hasn’t it? That’s why when we came across the website of Soludos, we thought we should share it with you immediately. This time we have found a nearly perfect website, and very current in the design trends. Clean,sharp and uncluttered is their design mantra, and they’ve made superb use of white space and subdued colours. Oh, what you wouldn’t do to have such an awesome design team! (*cough cough*, there’s still GLAMAFONE!). So why is Soludos’s website so right in all its UI/UX front? Let’s take a look.

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Fashion Photography Finds: #2- The Essence of Faceless Photography

A month ago, Marni came out with its debut ad campaign for its FW15 collection. Photographed by Jackie Nickerson, the images are far from your typical fare with model Marte Mei Van Haaster posing faceless. Creative director Conseuelo Castiglioni says about the images, “What we wanted was to create beautiful yet strong images that stand alone…Each one having an impact of its own without the others.”

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The Real Benefits of Using Lookbooks on your E-commerce website.

BENEFITS OF LOOKBOOKS

A designer is never complete without her collection’s lookbook. To the layman, what appears to be simply photographs of clothing and models, is way more than that. Lookbooks are important to a designer’s branding. It will work harder for her than any other marketing material. It can be the sole reason why a designer will make it to the pages of Vogue and ELLE or to high-end retailer boutiques. Did you know Net-a-porter rejects more brands than it accepts to showcase on its e-commerce portal? Lookbooks can take your brand up in no time if done right. Before we dive in to the benefits, let’s go over what a Lookbook should really consist of.

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Fashion Photography Finds: #1- Capturing the Floral Trend

Impressive_photo_collage

Fashion Photography

 

Photography makes Fashion what it is. It takes you to another world, educates you, connects with you emotionally and puts fashion (read clothes and accessories) in a new perspective.

We came across these simply striking photographs which effortlessly captures the floral trend of the season.

Take for example this photo by Fredrico Martins for Vogue Portugal, the June’15 issue. He is able to complement the ultra glam with a dash of floral only because of carefully planned execution of the photo-shoot team. Colourful make-up is used here, and they are only enhanced by the real flowers  . Nothing really looks out of place. The clothes easily blend in and yet stand out to call for attention.

vogue_photo                                                vogue_photo1

Another couple of photos that we are really lusting after are those by JUCO for WWD. More than the photography, the set is impressive! Such luscious colours are blending in with each other so perfectly. Model Leela is doing a great job lending a mood to these photographs.

impressivephoto_3                                                          impressivephoto_2

That’s some great inspiration for this week if you are planning on doing anything with florals for your fashion brand. Working with so many colours need not be so difficult after all. You can literally say anything with the help of a photograph, so do make maximum use of it on all your digital platforms.

Fashion Photography Finds is a series of posts which higlights some great pictures clicked by renowned photographers worldwide to serve up some inspiration for your next fashion shoot. GLAMAFONE is totally obsessed with Fashion photo-shoot conceptualization, so give us a shout out if you need any help!  More at www.glamafone.com.

To Own a Web-Store or Not?

loves_me

“he-loves-me, he-loves-me-not”

To have an e-commerce store or not to have one, now that is the question! Now since you are not Hamlet and neither a teenage girl holding a daisy, playing “he-loves-me, he-loves-me-not”, you need real justifications to have your own e-commerce store. You have already decided that selling online works. But you are confounded with the options you have. This, against a backdrop of selling on Facebook, Etsy or other online marketplaces. Tough nut to crack? Let me do it for you.

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5 Fashion Marketing Tactics That Make Minutes Count!

Quick- Ask your customers to buy before it's gone!

Quick- Ask your customers to buy before it’s gone!

Time, time, time! One factor which we all seem to have very less of and can’t get enough of.. Marketers use the time factor to increase sales by creating a (false?) sense of urgency. Now, don’t go raising your eye-brows at marketers! They use time-sensitive strategies to up the fun quotient as well as the brand value for the fashion label they are working for. So if you are a small fashion business or own a fashion boutique/web-store, here’s a low down on some of the most effective time-sensitive marketing tactics that will get your customers counting every minute they have before they get hands on your products!

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5 Have-to-Use Tools For Online Brand Building

Yeah, so we’ve heard all about building our boutique’s brand and how important it is and yada yada. When it actually comes down to sitting and “building” the brand, we feel stumped. Brand building is as laborious as it is a fun process. It’s how easy or difficult you make it to be. But betchya, without a brand, you ain’t going nowhere in your business. So here I have 5 different tools(online/software) that come in handy in carving out that perfect image of your business to your audience.

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