We have already seen the many number of ways we can bring traffic to our online stores and even answered the question whether to have a web-store or not in the first place. While all indicators point to the importance of having an online presence (hello?it’s 2016, how can we not be online?) the numerous benefits of still conducting offline marketing activities isn’t lost just yet. For instance, the recent women’s entrepreneurship networking event we attended. A sole event can make you build DEEP relationships with many people at once. Because, as humans, we still value face-to-face meetings (or do we?). At least we believe so, and that’s why we present 3 proven ways to start increasing business offline.
Continue reading “Offline Marketing Isn’t Dead Yet – 3 Ways To Boost Business Offline”
Own an e-commerce store? Then you already might know the essence of stunning photographs; it can work wonders for your business. Many e-store owners think that customers will forgive them for unprofessional photographs because product quality is good. But to the uninitiated shopper, photographs are the first cue into your offering. And first impressions are the most important.
Therefore, for people who can’t afford a professional photographer and are on a tight budget, we offer some tips below to snap impactful product photos and leave a lasting first impression on your visitors.
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Yup, we’re back after a long hiatus! GLAMAFONE has been working on a very interesting project and all of us here are very passionate about it! But before we disclose it in the coming days, we have another interesting topic to discuss about.
Joint collaborations – this is not a new term nor a new concept. But many people feign ignorance of this ever effective marketing tactic. Today, we want to put aside all those fears and enthuse you to the idea of collaborating with other businesses to propel your own business forward.
Continue reading “3 Ways Joint Collaborations can Boost your E-commerce Sales”
Time and again, e-Newsletters have come out on the top of the most effective marketing strategies. Therefore, it is imperative to craft effective newsletters because it can seriously boost your business. You can spend all day and week on Social media trying to convince people to buy from you; but you know how painful that is. E-mail newsletters on the other hand have a clear and direct communication path with your loyal customer- didn’t they themselves sign up for your newsletter and give you permission to send them promotional content?!
Now that you get the idea, still a lot of people misuse newsletter marketing. They blast only promotional e-mails to their list and see unsubscribe levels spike. And then they wonder ‘why’? (isn’t e-mailing marketing supposed to be the best marketing strategy *scratch head*). Well, of course, you are not like those marketers and you very well know what content to put in your e-newsletters. Well, here’s a short bullet list to inspire you to cook up something exciting for your audience in your next e-mail blast!
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A month ago, Marni came out with its debut ad campaign for its FW15 collection. Photographed by Jackie Nickerson, the images are far from your typical fare with model Marte Mei Van Haaster posing faceless. Creative director Conseuelo Castiglioni says about the images, “What we wanted was to create beautiful yet strong images that stand alone…Each one having an impact of its own without the others.”
Continue reading “Fashion Photography Finds: #2- The Essence of Faceless Photography”
If there has been anything more disrupting on the Internet than the World Wide Web itself, then it has to be Blogging. Being able to record endlessly into the pages of the Internet has spawned many authoritative figures and mini-celebrities. Nothing comes close to freedom of speech than a blog. And Fashion Blogs are a different league altogether. Fashion Blogs are more than blogs; they are self-thriving businesses & lifestyle habits for many. Usually fashion blogs are limited to fashionable individuals who take to the web to express their flair for style and eye for trends. However, now the question arises, should you blog as a fashion business?
The answer is Yes and simply because the fashion industry is no exception to the blogging rule than any other industry. In fact, there is a greater need for fashion businesses to be the face of fashion and it’s best done by blogging. If it weren’t that important, Dior or Tadashi Shoji wouldn’t be blogging right now. They call it by different names and may be posting less than 500 words per day, but they still do it. They are taking the magazine experience over to digital. But really, even if these biggies didn’t blog, here are 5 reasons you should:
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Press is the indisputable force in driving Fashion purchase decisions as well as the power to skyrocket a designer to fame. The opportunities that press coverage can kindle are boundless. Press coverage can not only sway buyer decisions and drive brand awareness, press coverage can attract potential investors. There’s nothing scary or snobbish about approaching and being covered by the press. But in order to get that press coverage, you need to have a well thought out strategy and not to mention, be ready to put in some hard work. Here are 4 Steps to help you secure good solid PR-
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A designer is never complete without her collection’s lookbook. To the layman, what appears to be simply photographs of clothing and models, is way more than that. Lookbooks are important to a designer’s branding. It will work harder for her than any other marketing material. It can be the sole reason why a designer will make it to the pages of Vogue and ELLE or to high-end retailer boutiques. Did you know Net-a-porter rejects more brands than it accepts to showcase on its e-commerce portal? Lookbooks can take your brand up in no time if done right. Before we dive in to the benefits, let’s go over what a Lookbook should really consist of.
Continue reading “The Real Benefits of Using Lookbooks on your E-commerce website.”
In this brand new post, I would like to tackle a major issue concerning many e-commerce business owners: that of prioritizing between their valuable time and hard earned money. It can get pretty confusing many-a-time and you may be lost as to which should precede over which. Well, here’s a system which can lead you in the right direction. It’s something very obvious, but at the same time, your discretion in these matters is of utmost importance. Without further ado, let’s dive in!
Continue reading “Time Vs. Cost: How To Prioritize for your Online Fashion Business”
Photography makes Fashion what it is. It takes you to another world, educates you, connects with you emotionally and puts fashion (read clothes and accessories) in a new perspective.
We came across these simply striking photographs which effortlessly captures the floral trend of the season.
Take for example this photo by Fredrico Martins for Vogue Portugal, the June’15 issue. He is able to complement the ultra glam with a dash of floral only because of carefully planned execution of the photo-shoot team. Colourful make-up is used here, and they are only enhanced by the real flowers . Nothing really looks out of place. The clothes easily blend in and yet stand out to call for attention.
Another couple of photos that we are really lusting after are those by JUCO for WWD. More than the photography, the set is impressive! Such luscious colours are blending in with each other so perfectly. Model Leela is doing a great job lending a mood to these photographs.
That’s some great inspiration for this week if you are planning on doing anything with florals for your fashion brand. Working with so many colours need not be so difficult after all. You can literally say anything with the help of a photograph, so do make maximum use of it on all your digital platforms.
Fashion Photography Finds is a series of posts which higlights some great pictures clicked by renowned photographers worldwide to serve up some inspiration for your next fashion shoot. GLAMAFONE is totally obsessed with Fashion photo-shoot conceptualization, so give us a shout out if you need any help! More at www.glamafone.com.