Own an e-commerce store? Then you already might know the essence of stunning photographs; it can work wonders for your business. Many e-store owners think that customers will forgive them for unprofessional photographs because product quality is good. But to the uninitiated shopper, photographs are the first cue into your offering. And first impressions are the most important.
Therefore, for people who can’t afford a professional photographer and are on a tight budget, we offer some tips below to snap impactful product photos and leave a lasting first impression on your visitors.
Continue reading “DIY Product Photography For E-Commerce”
Yup, we’re back after a long hiatus! GLAMAFONE has been working on a very interesting project and all of us here are very passionate about it! But before we disclose it in the coming days, we have another interesting topic to discuss about.
Joint collaborations – this is not a new term nor a new concept. But many people feign ignorance of this ever effective marketing tactic. Today, we want to put aside all those fears and enthuse you to the idea of collaborating with other businesses to propel your own business forward.
Continue reading “3 Ways Joint Collaborations can Boost your E-commerce Sales”
Search Engine Optimization – it’s 2016 and whoever you are, wherever you are, have heard this term. SEO is the most dreaded word for small business owners who depend on their websites to get them business. We have all read blog after blog trying to decipher SEO, but it really is something we have to get our hands dirty doing and can be tough. You already know what you need to be doing, have done most of it, but are barely seeing results. We don’t want to burden you with another blog post telling you what you’re doing wrong or what you should be doing, but rather motivate you to continue doing whatever you are doing and use this as a mini-checklist for that. We also hope that article will plug any gaps in your knowledge about SEO. So let’s dive right in.
Continue reading “SEO 101 for E-commerce.”
Free People’s Party Wear modeled by Tori Praver.
This week we are crushing over Tori Praver’s shoot for Freepeople’s party wear. She models the boho clothes with maximum sass and is ready to party like the free people! Freepeople is known for two major things- boho and freedom. If that represents your life, then Freepeople is the brand for you. If they have made you believe that living free and like a gypsy is the ultimate luxury in life, then all credit goes to their impeccable photography. Every photo is done with precision, where in the style is given more emphasis than the model or background. Clothes then get a life and meaning through the photographs.
Then it came as no surprise that their recent lookbook for party wear was anything but “partying”. No glitz, no bling. The entire range of party wear is shot close up, and has all of us lusting after those pieces. But as a fashion business yourself, here are some observations about these beckoning photographs that meets the eye on a closer look.
Continue reading “Fashion Photography Finds: #3- Bohemian Chic”
Time and again, e-Newsletters have come out on the top of the most effective marketing strategies. Therefore, it is imperative to craft effective newsletters because it can seriously boost your business. You can spend all day and week on Social media trying to convince people to buy from you; but you know how painful that is. E-mail newsletters on the other hand have a clear and direct communication path with your loyal customer- didn’t they themselves sign up for your newsletter and give you permission to send them promotional content?!
Now that you get the idea, still a lot of people misuse newsletter marketing. They blast only promotional e-mails to their list and see unsubscribe levels spike. And then they wonder ‘why’? (isn’t e-mailing marketing supposed to be the best marketing strategy *scratch head*). Well, of course, you are not like those marketers and you very well know what content to put in your e-newsletters. Well, here’s a short bullet list to inspire you to cook up something exciting for your audience in your next e-mail blast!
Continue reading “What Customers are expecting in your e-Newsletter”
It’s been a long time that we had some UI/UX design inspiration, hasn’t it? That’s why when we came across the website of Soludos, we thought we should share it with you immediately. This time we have found a nearly perfect website, and very current in the design trends. Clean,sharp and uncluttered is their design mantra, and they’ve made superb use of white space and subdued colours. Oh, what you wouldn’t do to have such an awesome design team! (*cough cough*, there’s still GLAMAFONE!). So why is Soludos’s website so right in all its UI/UX front? Let’s take a look.
Continue reading “E-Commerce Yay or Nay Discovery Series: #3- Soludos”
We know we’re not the only ones telling you that social media is good for your business. You hear it everywhere, and now you are just saying, STOP! Then why this post? Well, for those who have tried social media and given up, here’s a checklist that could get you back into the game. Try the strategies listed below, after a lot of research on your audience, and you will surely strike a chord with them with your social media efforts.
Continue reading “10 Tips to Drive More Sales Using Social Media”
Loyalty Programs are not a new thing. It works and customers love it! In all probability, even you are art f some Loyalty program. rewarding your customers for being loyal to you, buying from you consistently without going over to your competitor is a very healthy sigh for your business. So is there any way to repeat this behaviour among all your customers? Simple answer: Yes. Easy answer: None. It takes work! But fret not, for we have several ways you can initiate loyalty programs, and once nurtured, will yield good results for your business. So let’s get started.
Continue reading “How to Reward your Most Loyal Customers”
Howdy folks! We are back with another post that packs a punch. This is something you really need to know: Cart Abandonment. It’s every e-commerce store owner’s nightmare. Every time somebody abandons a cart on your store, it’s like going through a break-up. A depressing break-up with your potential customer.However, we have some ideas up our sleeve that can help you reduce this behavior among customers. But before that, you need to understand why your visitors are adding items to their carts and then never go through with the purchase.
Continue reading “How To Decrease Cart Abandonment Rate : 7 Proven Ideas”
A month ago, Marni came out with its debut ad campaign for its FW15 collection. Photographed by Jackie Nickerson, the images are far from your typical fare with model Marte Mei Van Haaster posing faceless. Creative director Conseuelo Castiglioni says about the images, “What we wanted was to create beautiful yet strong images that stand alone…Each one having an impact of its own without the others.”
Continue reading “Fashion Photography Finds: #2- The Essence of Faceless Photography”