Howdy folks! We are back with another post that packs a punch. This is something you really need to know: Cart Abandonment. It’s every e-commerce store owner’s nightmare. Every time somebody abandons a cart on your store, it’s like going through a break-up. A depressing break-up with your potential customer.However, we have some ideas up our sleeve that can help you reduce this behavior among customers. But before that, you need to understand why your visitors are adding items to their carts and then never go through with the purchase.
A month ago, Marni came out with its debut ad campaign for its FW15 collection. Photographed by Jackie Nickerson, the images are far from your typical fare with model Marte Mei Van Haaster posing faceless. Creative director Conseuelo Castiglioni says about the images, “What we wanted was to create beautiful yet strong images that stand alone…Each one having an impact of its own without the others.”
If there has been anything more disrupting on the Internet than the World Wide Web itself, then it has to be Blogging. Being able to record endlessly into the pages of the Internet has spawned many authoritative figures and mini-celebrities. Nothing comes close to freedom of speech than a blog. And Fashion Blogs are a different league altogether. Fashion Blogs are more than blogs; they are self-thriving businesses & lifestyle habits for many. Usually fashion blogs are limited to fashionable individuals who take to the web to express their flair for style and eye for trends. However, now the question arises, should you blog as a fashion business?
The answer is Yes and simply because the fashion industry is no exception to the blogging rule than any other industry. In fact, there is a greater need for fashion businesses to be the face of fashion and it’s best done by blogging. If it weren’t that important, Dior or Tadashi Shoji wouldn’t be blogging right now. They call it by different names and may be posting less than 500 words per day, but they still do it. They are taking the magazine experience over to digital. But really, even if these biggies didn’t blog, here are 5 reasons you should:
Press is the indisputable force in driving Fashion purchase decisions as well as the power to skyrocket a designer to fame. The opportunities that press coverage can kindle are boundless. Press coverage can not only sway buyer decisions and drive brand awareness, press coverage can attract potential investors. There’s nothing scary or snobbish about approaching and being covered by the press. But in order to get that press coverage, you need to have a well thought out strategy and not to mention, be ready to put in some hard work. Here are 4 Steps to help you secure good solid PR-
Back with another edition of E-commerce Discovery series (YAY to that!). This time, we have Marks & Spencer going under the lens. Marks & Spencer is one of the oldest and most popular big box fashion retailers in the UK. The have branched out into so many categories, that it is interesting to see how they perform similarly online. They have one hefty e-commerce website and here’s our take on it.
A designer is never complete without her collection’s lookbook. To the layman, what appears to be simply photographs of clothing and models, is way more than that. Lookbooks are important to a designer’s branding. It will work harder for her than any other marketing material. It can be the sole reason why a designer will make it to the pages of Vogue and ELLE or to high-end retailer boutiques. Did you know Net-a-porter rejects more brands than it accepts to showcase on its e-commerce portal? Lookbooks can take your brand up in no time if done right. Before we dive in to the benefits, let’s go over what a Lookbook should really consist of.
In this brand new post, I would like to tackle a major issue concerning many e-commerce business owners: that of prioritizing between their valuable time and hard earned money. It can get pretty confusing many-a-time and you may be lost as to which should precede over which. Well, here’s a system which can lead you in the right direction. It’s something very obvious, but at the same time, your discretion in these matters is of utmost importance. Without further ado, let’s dive in!
The below mentioned tools are a mix of free and paid apps. I do not rank them by any means and the listing is random. Most of all apps have a free trial period, so do take advantage of that! The free apps of course come with the company branding and you have to opt for a paid plan if you want white labeling facilities. On this list, #4, #8 & #9 are my favourites! Go through this entire list and do comment which one was your favourite. Click on any of the titles below to be re-directed to the app’s official website.
Photography makes Fashion what it is. It takes you to another world, educates you, connects with you emotionally and puts fashion (read clothes and accessories) in a new perspective.
We came across these simply striking photographs which effortlessly captures the floral trend of the season.
Take for example this photo by Fredrico Martins for Vogue Portugal, the June’15 issue. He is able to complement the ultra glam with a dash of floral only because of carefully planned execution of the photo-shoot team. Colourful make-up is used here, and they are only enhanced by the real flowers . Nothing really looks out of place. The clothes easily blend in and yet stand out to call for attention.
Another couple of photos that we are really lusting after are those by JUCO for WWD. More than the photography, the set is impressive! Such luscious colours are blending in with each other so perfectly. Model Leela is doing a great job lending a mood to these photographs.
That’s some great inspiration for this week if you are planning on doing anything with florals for your fashion brand. Working with so many colours need not be so difficult after all. You can literally say anything with the help of a photograph, so do make maximum use of it on all your digital platforms.
Fashion Photography Finds is a series of posts which higlights some great pictures clicked by renowned photographers worldwide to serve up some inspiration for your next fashion shoot. GLAMAFONE is totally obsessed with Fashion photo-shoot conceptualization, so give us a shout out if you need any help! More at www.glamafone.com.
Today we found an interesting e-commerce website: Twelve Saturdays (oh man, just almost forgot the spelling of 12!) and it was a pretty little analysis we conducted on that. Here’s the low down: